Restaurant signage has to do several jobs at once: get people through the door, help them order, and guide them around the space once they're inside. Plan these together and the whole thing reads as one experience; plan them separately and it usually shows.
Exterior signage works at two speeds
It has to catch someone walking or driving past at speed, then hold up to a closer look from someone deciding whether to come in. Bold, high-contrast branding does the first job; clean typography and a legible menu near the entrance does the second.
Printed or digital menu boards
Printed boards are cost-effective and simple to produce, but need reprinting every time pricing or dishes change. Digital boards cost more upfront but let you update pricing and specials without reprinting — worth it if your menu moves often.
Don't stop at the door
Even a single-room restaurant benefits from clear signage for restrooms, waiting areas and any self-seating instructions. Wall graphics and interior branding should reinforce the concept set up outside, not feel disconnected from it once you're through the door.
Terraces and outdoor seating need outdoor-grade materials
For venues with outdoor seating, signage needs to survive direct sun and, depending on location, coastal humidity — the same material considerations that apply to any outdoor sign apply here too.
One scheme, even if it's produced in phases
Exterior branding, menu boards and interior signage all read as one experience to a customer, even if budget means producing them in stages. Plan them as a single scheme from the start and the phasing won't show.
Opening or refreshing a restaurant?
Tell us what's already fixed — brand colours, menu format, seating layout — and we'll pull the signage together as one scheme rather than a set of separate jobs.